Louis Vuitton Resort Collection 2008 is on the cover of the latest issue of Preview magazine. On the cover, as well, is Marian Rivera. She joins the roster of supermodels such as Angela Lindvall, Claudia Schiffer, Kate Moss, Naomi Campbell, and top Hollywood celebrities like Scarlett Johansson, Uma Thurman and JLO as image models of the luxury brand.
Image (left): Louis Vuitton model; (right) Marian Rivera
Last year, Marc Jacobs personally picked Scarlett Johansson for an LV campaign on Vogue magazine. Although, I doubt very much that Mr. Jacobs himself chose Marian to be the “Filipina” face of Louis Vuitton, I know sales will be down this year. At least here in Manila, that is.
Lous Vuitton has always been a pricey tag that only the rich can afford. How does one expect a nobody such as Ms. Rivera to lobby for elegance, hedonism and compulsion for ego goods? Sure, Marian is the most sought-after Pinay celebrity these days. Sure, she is pretty. Sure, she has an appeal. An appeal to whom? Maids, janitresses, garbage collectors, streetsweepers, vendors, office clerks? Can Louis Vuitton sales reps rely upon these people to buy a thousand dollar dress? NO! These people will just go to the flea markets in Greenhills where replica LVs are abound.
Allow me to take the liberty to volunteer other options for this ad. To start off, there’s KC Concepcion (not much of a stunner but hey! she has money stamped all over her forehead and with a little bit of make-up and designer clothes, she can transform into a gorgeous belle).
And then there’s Kris Aquino, currently the top endorser of multinational enterprises such as Pantene, Pampers, etc and daughter of former President Cory Aquino. Look! She even owns an LV denim bag🙂 Authentic, I’m sure!
Uhmm…Imelda Marcos? (No? Yeah, I thought so)
Honestly, I am out of options. Louis Vuitton must have ran out of options too since they decided to dress the bedraggled Marimar with designer clothes and voila!!! A supermodel(?) in less than 5 minutes!!!
Nevertheless, this has got to be the worst marketing ploy ever conceived in the long history of Louis Vuitton. And this is the perfect time to say…